Marketing Power from

Marketing Power from South Wales Schools

By Andy Pearson

YBD Winning Teams

There was some fabulous innovation on show at Port Talbot’s Best Western Aberavon Beach Hotel recently.

Eleven teams from secondary schools across the Neath Port Talbot area were there to compete in a Dragons’ Den-style competition.

And I’m chuffed to report that the eight-strong all-male unit from Dyffryn Comp – mentored by me – was one of the two winners.


Along with fellow winners St Joseph’s, they now head for a mid-November Swansea Bay Young Business Dragons 2011 final in which they’ll compete against regional winners from Swansea and Carmarthenshire.

The Dyffryn fellas and St Joe’s team are pictured with Neath Port Talbot Council’s Gordon Andrews who presented certificates.

Well done to both – and congrats to all yesterday’s teams; together they offered up some inspirational energy, teamwork and skill.


The teams had been tasked by competition organisers Swansea Bay Partnership with developing – on paper at least – a business idea which would exploit London 2012.

The proposals ranged from collectible cards to Olympics-themed mineral water.

St Joe’s succeeded with a pedestrian-powered pavement energy generator, Dyffryn with Cush Tush, a portable, durable flag-bearing cushion which supporters can use in the Olympics stadium.


The morning was spent crafting detailed business plans; after lunch each team gave the judges a three-minute pitch.

Dyffryn teacher Karen Thomas was thrilled at her team’s performance – and rightly so.

On Friday 14th October, the Swansea regional final brought glory for Olchfa and Bishop Vaughan


Thursday 20th October brings the Carmarthenshire area final at Parc Y Scarlets.

Roll on the grand final!

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  • Swansea Bay Partnership Junior Dragons
  • Main sponsor Wales & West Utilities

Sponsors include

  • Carillion
  • Lloyds TSB Commercial
  • Baglan Bay Power Station
  • Tata Steel

Mentors include

  • James Good
  • Swansea Bay Futures
  • Ciotek
  • Effective Communication
  • Octagon Productions
  • Abaca
  • Buffoon Film & Media

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