Marketing Power from South Wales Schools
By Andy Pearson
There was some fabulous innovation on show at Port Talbot’s Best
Western Aberavon Beach Hotel recently.
Eleven teams from secondary schools across the Neath Port Talbot
area were there to compete in a Dragons’ Den-style competition.
And I’m chuffed to report that the eight-strong all-male unit
from Dyffryn Comp – mentored by me – was one of the two
Along with fellow winners St Joseph’s, they now head for a
mid-November Swansea Bay Young Business Dragons 2011 final in which
they’ll compete against regional winners from Swansea and
The Dyffryn fellas and St Joe’s team are pictured with Neath
Port Talbot Council’s Gordon Andrews who presented
Well done to both – and congrats to all yesterday’s teams;
together they offered up some inspirational energy, teamwork and
The teams had been tasked by competition organisers Swansea Bay
Partnership with developing – on paper at least – a business idea
which would exploit London 2012.
The proposals ranged from collectible cards to Olympics-themed
St Joe’s succeeded with a pedestrian-powered pavement energy
generator, Dyffryn with Cush Tush, a portable, durable flag-bearing
cushion which supporters can use in the Olympics stadium.
The morning was spent crafting detailed business plans; after
lunch each team gave the judges a three-minute pitch.
Dyffryn teacher Karen Thomas was thrilled at her team’s
performance – and rightly so.
On Friday 14th October, the Swansea regional final brought glory
for Olchfa and Bishop Vaughan
Thursday 20th October brings the Carmarthenshire area final at
Parc Y Scarlets.
Roll on the grand final!
- Swansea Bay Partnership Junior Dragons
- Main sponsor Wales & West Utilities
- Lloyds TSB Commercial
- Baglan Bay Power Station
- Tata Steel
- James Good
- Swansea Bay Futures
- Effective Communication
- Octagon Productions
- Buffoon Film & Media