St. Joseph's Scoop Title

St Joseph’s Comprehensive Students Win Regional Business Challenge

Young Business Dragons Winners

Students from St Joseph’s Comprehensive School in Port Talbot have fought off competition from schools from throughout the Swansea Bay region to win the Swansea Bay Young Business Dragons challenge.

The event, which is sponsored by Wales & West Utilities and organised by Swansea Bay Partnership in association with Careers Wales, has seen over 3,500 students from the Swansea Bay area put forward their creative ideas for a business opportunity around next year’s Olympics.

Young Business Dragons 2011

The winning team,  ‘Team PPP’, beat off stiff competition from five other finalists which were ‘Connect’ from Bishop Vaughan, Swansea; ‘Bryngwyn Flames’ from Bryngwyn, Carmarthenshire; ‘Cush Tush’ from Dyffryn, Neath Port Talbot; ‘Direction 2012’ from Olchfa, Swansea; and ‘Continental Cuisine’ from St. John Lloyd, Carmarthenshire.


Over a series of heats the teams from schools across the area have expanded their business ideas with the help of the Chartered Institute of Marketing (CIM) and mentors from local businesses to develop full marketing strategies.

‘Team PPP’ is made up of Year 10 pupils Callum Curtis, Brooke Darlington, Eden Griffiths, Adam Jardine, Kuba Magdon, Sam Perry, Alice Stephens and Kelly Wallis.  Their idea of Power Pressure Pads wowed the judges for its “true innovation”.  ‘Team PPP’ took the accolade for their Power Pressure Pad business idea. The idea would see energy being produced when small power pressure pads placed underneath the floor around the Olympic stadium venues.  The pressure would result in a spring inside the Power Pressure Pad being compressed which would in turn force a magnet against a metal coil, resulting in a small electrical charge being produced. Their teacher was Rhian Curtis and they were mentored by Nick Harle from Harle Enterprises.

Nick Harle commented, “It is incredibly important that local business people help and support projects like this.  Real world support gives pupils a true taste of what is required in planning and developing a business idea.  I was honoured to work with the highly motivated team members and teachers on this project. Their hard work and focus was key to the result, as well as their highly innovative product concept.

I would encourage other business people to volunteer as mentors in future events, a true way to invest in our country's future young business people”.

Team members from PPP commented, “We were thrilled to win the school round of the challenge and felt really privileged to go forward and represent St Joseph’s in the area final at the Aberavon Beach Hotel. The standard of the competition at the area final was incredibly high and to be chosen to go through to the regional final at the Orangery in Margam Park was a real honour. Winning the Regional title was beyond our wildest dreams and the proudest moment of our school lives so far”.

The competition judges included Jackie Roe from Wales & West Utilities, Kevin Gould Call of the Wild Ltd., Paul Greenwood Teddington Engineering Solutions Ltd. and David Holland from Salix Ltd.

Jackie Roe, Head of Corporate Affairs, Wales & West Utilities, and a judge at the event said: “The evening was truly inspirational and very uplifting.  Each one of the 6 teams demonstrated a real passion for their business idea and the pitches were both professional and entertaining.  The awards presented to the teams were well deserved and Team ‘PPP’ were very worthy overall winners with their extremely forward thinking innovative business idea.”

Other business sponsors of the event were Lloyds TSB, Tata Steel, Baglan Energy Park and Carillion.

Other Swansea Bay Young Business Dragons awards went to:

  • Best teamwork and most polished pitch went to Team Cush Tush, Dyffryn Comprehensive School.
  • Best use of Social Media went to Direction 2012, Olchfa Comprehensive.
  • Best financial Planning went to Continential Cuisine, St. John Lloyd School.
  • Best brand went to Team Connect, Bishop Vaughan School.
  • Best Marketing Plan went to Team Bryngwyn Flames from Ysgol Bryngwyn.