Tourism investment is paying off in Neath Port Talbot
Tourism in Neath Port Talbot is holding up despite the
challenging economy according to figures just released.
Research was undertaken to gauge the economic benefits of
tourism during 2011 and establish how much visitors enjoyed their
In 2011 visitors to Neath Port Talbot spent £92.1 million in the
local area, a 1% increase on 2010 figures. The number of visitors
to the area also went up by 1% to reach 1,373,900 in 2011.
Overall spending by day visitors rose by 2% on the previous year,
spending a daily average of £32.59 in Neath Port Talbot. This
reflects that Neath Port Talbot benefits from being so close to
Swansea, Gower, Brecon Beacons and Carmarthenshire, which
traditionally attract longer staying visitors.
The number of short stays (stays of up to 3 nights) also rose
within the County Borough. This is a key indication that
visitors are staying longer as a result of ongoing investment by
the public and private sector into attractions, activities and
accommodation which encourage people to base their stay in Neath
The Leader of Neath Port Talbot County Borough Council, Councillor
Ali Thomas said: "It is extremely encouraging to see that all of
the investments made by the public and private sectors are paying
off and tourism growth in Neath Port Talbot is performing well
during difficult economic conditions. I am pleased that we are able
to invest in local facilities and support tourism businesses to
maximise growth within the tourism sector."
The research also shows that visitors are consistently happy with
their visit, with Neath Port Talbot scoring 9.2 out of a possible
10 for overall quality of the visit and feeling of welcome.
One of the most positive findings of the research is that 95% of
visitors said they are likely to visit again. This is a reflection
of Neath Port Talbot County Borough Council's continual investment
in facilities and the hard work of tourism operators in maintaining