People, Places, Business

Tourism Investment

Tourism investment is paying off in Neath Port Talbot

Tourism in Neath Port Talbot is holding up despite the challenging economy according to figures just released.

Research was undertaken to gauge the economic benefits of tourism during 2011 and establish how much visitors enjoyed their visit.

In 2011 visitors to Neath Port Talbot spent £92.1 million in the local area, a 1% increase on 2010 figures. The number of visitors to the area also went up by 1% to reach 1,373,900 in 2011.

Overall spending by day visitors rose by 2% on the previous year, spending a daily average of £32.59 in Neath Port Talbot. This reflects that Neath Port Talbot benefits from being so close to Swansea, Gower, Brecon Beacons and Carmarthenshire, which traditionally attract longer staying visitors.

The number of short stays (stays of up to 3 nights) also rose within the County Borough.  This is a key indication that visitors are staying longer as a result of ongoing investment by the public and private sector into attractions, activities and accommodation which encourage people to base their stay in Neath Port Talbot.

The Leader of Neath Port Talbot County Borough Council, Councillor Ali Thomas said: "It is extremely encouraging to see that all of the investments made by the public and private sectors are paying off and tourism growth in Neath Port Talbot is performing well during difficult economic conditions. I am pleased that we are able to invest in local facilities and support tourism businesses to maximise growth within the tourism sector."

The research also shows that visitors are consistently happy with their visit, with Neath Port Talbot scoring 9.2 out of a possible 10 for overall quality of the visit and feeling of welcome.

One of the most positive findings of the research is that 95% of visitors said they are likely to visit again. This is a reflection of Neath Port Talbot County Borough Council's continual investment in facilities and the hard work of tourism operators in maintaining quality standards.